Google Ads Dashboard in Looker Studio
A dashboard created to visualize major metrics for google ads account using google looker studio. Google looker studio provides a connector for google ads account. Using this it is possible to create useful visualizations for free! This is a demo template for that, which we found useful in Data Bid Machine.
Try it here!
Important sections and features
- Performance Overview in account level and campaign level
- Performance Overview in ad group level
- Keyword Heat-map
- See the search term metrics behind selected keywords
- Keyword Match type metrics
- Quality Score summary
- Non Converting Keyword and the search terms behind those
- Auction insight (discoverable at keyword level)
- Competitiveness based on impression share
- Bidding Opportunity
- Device performance
- Day of week performance